Picture this: You get asked to plan a 90-Day LinkedIn Ad campaign at the 11th hour. What’s your reaction? “Great! I’m on it!”

Save hours of time planning, plotting and jotting down ideas. Instead, work smarter – not harder – with our 90-day plug-and-play solution. 

After years of running ads on LinkedIn, I’ve noticed a few patterns. And, after years of planning digital campaigns in general – even as far back as when Facebook was just gaining ground for businesses back in 2010, I’ve learned that planning is not something to take lightly. Planning is literally a requirement of any digital campaign that you expect to perform well. Even better, having a tried and true template that is based on the learnings from thousands of hours of digital marketing experience is definitely a tool that will help you be more productive during the campaign planning and execution stages.

So, let’s get back to the task at hand – that 90-day campaign you have to plan.

Lucky for you, I put together a handy planning template that you can use to quickly work out the high-level details of planning a LinkedIn advertising campaign.

But HOW?

Super easy – start filling in the blanks! This template is specified for a product launch. Still, once you download and get to work, you can easily see that it can be adjusted to work for a more general LinkedIn brand awareness or even a lead generation campaign using LinkedIn lead generation-formatted ads. You’ll quickly see how investing in this tool now will save you hours strategizing and planning LinkedIn ad campaigns. After all, time IS money!

Template Features:

• See all campaign elements at a glance; link the cells to your internal documents for an even deeper level of transparency.
• Easy to read and interpret – at any level! From CEO to CMO, this template provides a simple, organized, and visual way to share campaign details throughout an organization.
• Know (and be able to show) exactly who you’re targeting and where at any time.
• Review the planned strategy at any time and edit to pivot should budgets or focus need to change.
• Keep your team on track with messaging and strategy as you work remotely.
• One downloadable file can be re-worked and re-used for several campaigns.
• Enter in other elements to the campaign such as eblast dates, organic post information, etc. to review and enhance the campaign as a whole.
• Use the completed template a historical document to review at the campaign’s end to see what worked, what didn’t work, and to make adjustments for the next 90 days.
• Completely customizable – add/remove rows, edit cells, move things around – it’s all yours to customize!
• Upload easily into Google Sheets to create a “live, working” campaign planning sheet that can be stored in shared GSuite or Google Drive folders.
• Additional Tips” sheet section for extra insight on running LinkedIn ad campaigns; just a few “golden nuggets” of information we’ve learned throughout the years.

And, if you have any questions, don’t hesitate to reach out and ask once you’ve downloaded.