The Freshly Pressed Blog
Digital Marketing News, Ideas, Tips, and Tricks for Small Business Owners
A Juicy Marketing Resource for Small Biz
We’re scouring the internet and downloading our brains to bring you easy-to-digest tidbits that give the most juice for the squeeze. Read on for small business digital marketing ideas, tips, tricks, trends, and more.
Native Advertising: 5 Quick Facts
By now, everyone is aware of what a display ad is. Chances are, you see them all the time and you may or may not click. Problem is, ad blockers are becoming more and more common. So, how do you keep your product or service out there and relevant reaching those in the...
What’s the Difference Between A/B Testing and Lift Testing on Facebook?
So, you want to run some ads on Facebook. Question is, how do you determine if the ads you're running are actually working? Quick Answer: Are you seeing more results based on the objective set for the campaign? Enter ad testing - a great way to ensure that your ads...
March Madness is Here, and We’ve Got Bets on Your Company’s {Informational/Pitch} Decks!
Chances are, you've made it past the January and February new budget implementation and are finally settling into somewhat of a stride for 2021. We'll don't get too comfortable. Your company's deck may be collecting dust and in need of a refresh. 2020 Was quite the...
90-Day LinkedIn Campaign Planning Template
Picture this: You get asked to plan a 90-Day LinkedIn Ad campaign at the 11th hour. What's your reaction? "Great! I'm on it!" Save hours of time planning, plotting and jotting down ideas. Instead, work smarter - not harder - with our 90-day plug-and-play...
Building Personas so Your Content Hits
Knowing your audience is the key to marketing effectively to them. Gone are the days of marketing to the masses. Instead, use a targeted approach to define profiles that represent your ideal customer by creating two to seven “personas.” (At least two, but no more than...
Help! I have 20 Images – And I Need them Resized!
How to Bulk Resize Images In Photoshop NOTE: This article was originally posted on the Elegant Themes Blog. Read the full article here. Full credit must be given to the blogger, Amber Fogel, for this great article! Posted on October 2, 2020 by Amber...
Best Practices for Hosting Zoom Meetings & Webinars
The Webinar/Virtual Meeting: How to be the Host with the Most in Your "Office" (Wherever that may be) Well, if 2020 is anything more than a wash, it's also the year that all generations were thrust into working virtually. I remember going to an employer after setting...
Re-Allocation of Budget to Digital Could be Your “Secret Sauce” in 2020
Budget slashed for in-person events and marketing/sales initiatives? Switch to digital, save big, and win in 2020.
Social Media for Your Small Business
Social Media for {Your} Small BusinessWith so many facets to small business ownership, adding "manage business social media" to your already long list of essential business duties might seem overwhelming. In today's day in age, and now more than ever, social media...
Check Your Digital Health: 3 Things Small Business Owners Can do Right Now
Three Steps to Surviving (and Thriving) During and After the Pandemic: It's a new day (and future) for all small business owners when it comes to marketing. Right now, there is probably a small business owner sitting at their kitchen table going, "Okay - this is all...
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